Increase the awareness of your customer's behavior to survive and excel within your industry.
One hundred years ago, the voice of the customer was easily and routinely heard by the shopkeeper. In small towns, the shopkeeper knew everyone. Today's world has gotten much bigger and much more complex. No longer does the store owner personally know everyone who comes into the store. Yet there are three important abilities technologies offer that make it possible to listen to the voice of the customer today:
This book answers important questions such as:
After reading this book the reader will be able to manage, build, and operate a corporate infrastructure that listens to the voice of the customer.
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