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We love clutch moments: the drama, the anticipation, the thrill of seeing athletes come up big in the face of extraordinary challenge. Golf Digest's Jaime Diaz even calls clutch "the most admired attribute in sports." Who wouldn't want to be the hero who delivers when it's all on the line? But will you be ready when its your shot? Clutch athletes across all sports consistently rely on a small set of identifiable skills to succeed under pressure. The book reveals how these key skills - focus, intention, and trust - can be developed through deliberate practice, and then systematically deployed in a structured routine. Follow the four steps of the Clutch Formula to: LOCK into the target, shot, and swing LOAD the feel and set-up FIRE with confidence, belief and freedom HOLD to review, reinforce or adjust The Clutch Formula takes the mystery out of knowing what you should think about, how to manage your emotions under pressure, and what it takes to release the club with confidence. Whether it is nailing a drive, sticking an approach, or draining a putt, making those pivotal shots under the gun is what fuels our passion, inspires legendary post-round stories, and creates our most memorable golf moments. By the time you are done reading the book, you'll have have a clear idea of how to improve your playing skills, not just your swing skills. The Clutch Formula takes the mystery out of knowing what you should think about, how to manage your emotions under pressure, and what it takes to release the club with confidence. If you're serious about your golf, your next breakthrough isn't going to come from swing changes or equipment. It's going to come from your performance skills. You don't have to change your swing to play smarter, tougher, and with more focus. If you're going to break through to the next level, it's going to be because of your playing skills. This is what you've been missing to take your game to the next level. Break out of the snake-pit of endless swing changes, focus on your playing skills, and start playing the game you love the way you know you can. BONUS EXTRAS Readers get access to fabulous bonus resources that extends the value well beyond that of traditional books. Clutch Formula Template A free fill-in-the-blank download to create your own custom professional level routine. The Clutch Test a fun and free assessment tool that measures four dimensions of performance consistency, identifies strengths and weaknesses, and lays out a roadmap for improvement: igolfu.com/clutchtest The Clutch Interviews Free online podcast interviews with stars like Schwab Cup champion Scott McCarron, LPGA Hall-of-Famer Juli Inkster, Seahawks coach Pete Carroll, Golf in the Kingdom author Michael Murphy, and many other Tour Pros: igolfu.com/course/clutch-golfer-formula-podcast-interviews