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While much has been written about mass customization as a high-level strategy, much less has been offered about implementing mass customization as a business strategy. Manufacturers that thrive in the 21st century will treat customers as "insiders." Under mass customization, a customer is an "insider." The customer can select from an array of choices to purchase products that match their individualized needs.
This book explains mass customization (also known as build to order, assemble to order, configure to order, make to order and engineer to order) from the standpoint of discrete manufacturers and reviews why mass customization must be viewed as an enterprise-wide business strategy, not merely a departmental initiative. Companies with highly-configurable products need to combine the technical superiority of their products with operational excellence. A manufacturer needs to be able to seamlessly connect the customer to the enterprise so the hand-offs from organization to organization are efficient and keep the process moving forward to a timely completion and delivery.
'Mass Customization' is for anyone whose company faces a constant, uphill challenge with respect to quoting, configuring, and producing high-configured products; any company that has made an investment in product configurator software and wants to understand why operational efficiencies and profits haven't improved, and anyone who would like to get a better understanding of what is required to implement mass customization as well as the power mass customization has to transform certain businesses and industries.
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