China for SMEs

A Chinese banquet is a combination of small and diverse flavours that make up the overall impression of the meal. China for SMEs brings together many small bites of fascinating advice and insights to build a larger banquet of China business experience, in areas including:

• Business - it is easy to get it wrong but with just a twist, also easy to get it right. Learn the essentials that give you an edge in making the best of first impressions.
• The Belt and Road Initiative - the New Silk Road - policies are a bedrock of modern China business. Guppy explains what this means and how to incorporate this in business strategy and China engagement.
• People - the diverse mix of expectations, beliefs and practices creates the potential for monumental levels of confusion. Guppy explains how to avoid or manage these confusions and avoid small problems from becoming major stumbling blocks.
• Language - understanding what is meant rather than just what is said is the foundation of smooth Chinese business development. Guppy shows you how to develop this understanding even if you rely on translators.
• Host and guest - understand what it means to deliver the best behaviour when you are a guest in China and how to exceed Chinese expectations when you are the host in your home country. These essentials are used as a foundation for government and official visits.

As China grows in importance to companies around the world, it is vital for companies to understand the Chinese business culture. Beijing and Shanghai are a long way from Boston and Sheffield! In China for SMEs, regional expert Daryl Guppy outlines the crucial ingredients for success, culled from more than 20 years of experience in China business, official meetings and government advisory. This book is an essential read for anyone serious about successful business in modern China.