These days, we all need the ability to argue a case effectively in
writing. Drawing on his long experience as a leading copywriter,
Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss.
Engaging, entertaining and-as you'd expect-highly persuasive,
Can I Change Your Mind? will change the way you think about the words you use for ever.
'This is a cunning, masterly and hugely readable book. You'll learn
at least as much from how he writes as from what he writes about-and
that's saying a great deal.'
Jeremy Bullmore (columnist for Campaign
, Management Today
and The Guardian
) 'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.'
Jeremy Bullmore 'A masterpiece in persuasive writing.'
Management Today, (September 2007)